THINKKING Digital / Marketing Proposal
Amazing Grass.
Let's Build Something That Grows.
Amazing Grass has an opportunity to build a strong local business in Worcester and the greater Boland.
The goal is simple: help more people find Amazing Grass, trust the business and get in touch for a quote.
I've put together two affordable ways to get started, depending on your budget and goals.
My recommendation goes beyond social media. I believe the right approach is to build your marketing foundations properly and improve them over time.
Prepared for Amazing Grass | October 2026
01 — Foundations
Good Marketing Starts With Strong Foundations.
Growing Amazing Grass takes more than regular Facebook posts. I need to understand your customers, build a professional online presence and consistently market your services.
Brand & Market Research
Target market and audience research, competitor analysis, keyword research, brand positioning, logo, colours and essential marketing materials.
Website & Online Presence
A professional, mobile-friendly website showcasing your services, products and completed installations, with clear ways for customers to request quotes.
Google Business Profile & SEO
Google Business Profile (GBP) setup and optimisation, local SEO, relevant keywords and website improvements to help customers find Amazing Grass on Google.
Social Media Marketing
Facebook content planning, branded graphics, captions, regular organic posts and ongoing marketing improvements to build awareness, trust and enquiries.
Together, these services create a stronger foundation for attracting customers and growing Amazing Grass over time.
02 — The Opportunity
People Are Already Searching on Google.
My initial research shows that South Africans are actively searching for artificial grass, pricing and installation services.
| Google Search Keyword | Google Searches / Month |
|---|---|
| Artificial grass | 6,600 |
| Astro turf | 2,400 |
| Fake grass | 1,300 |
| Artificial grass prices | 1,000 |
| Artificial grass installers | 320 |
| Artificial grass near me | 260 |
| Artificial lawn installation | 260 |
| Artificial grass installation | 210 |
| Artificial grass installers near me | 140 |
Source: Ubersuggest | Estimated Monthly Google Searches — South Africa
What Does This Mean for Amazing Grass?
There is existing interest in these products and services.
With the right website, Google presence and ongoing marketing, I can work towards making Amazing Grass more visible to potential customers in your service area.
The opportunity is worth pursuing. The next step is building a business that is ready to compete for it.
03 — Website Concept
Imagine Amazing Grass Online.
A website gives customers somewhere to see your work, understand what you offer and contact you.
It doesn't need to be complicated. It needs to look professional, answer common questions and make it easy to request a quote.
Here's an example of what I could build for Amazing Grass.
Artificial Grass Supply & Installation
Beautiful Green Spaces. Without the Upkeep.
Quality artificial grass supplied and installed in Worcester and the greater Boland. Enjoy a beautiful, low-maintenance outdoor space all year round.
Where It Works
A Greener Space for Every Lifestyle.
Why Artificial Grass?
More Time Enjoying. Less Time Maintaining.
Enjoy a neat, green outdoor space without regular mowing or watering.
- Low Maintenance
- Green All Year
- Versatile Spaces
Ready to Transform Your Outdoor Space?
Let's talk about the right artificial grass solution for your property.
Illustrative website and branding concept. Final design, imagery and website structure would be agreed with Amazing Grass and developed progressively as part of the Growth Starter programme.
04 — Options
Two Ways to Get Started.
You initially approached me about Facebook management at R3,000 per month, so I've included that option.
However, my usual approach is to work with businesses on their wider marketing, rather than just creating social media posts.
That's why I'm also recommending a more complete starting package.
Option 1
Social Media Starter
R3,000 / month
A simple way to keep Amazing Grass active and visible on Facebook.
- Facebook management (one platform)
- Approximately 6–8 organic posts per month
- Basic monthly content planning
- Captions and calls to action
- Simple branded graphics
- Scheduling and publishing
- Basic performance reporting
A practical option if you mainly want someone to manage your Facebook content.
Final content schedule and deliverables to be agreed before commencement.
Option 2
Marketing Growth Starter
R4,500 / month
Usual starting retainer: R6,500/month
Six-month initial commitment
Ongoing marketing support, with your monthly budget allocated to the work that matters most.
Social Media
- Everything in the Social Media Starter package, including approximately 6–8 organic posts per month
Research & Planning
- Understand your customers and local market
- Research competitors and Google searches
- Develop your main messages and offers
Branding & Website
- Create essential starter branding and marketing assets
- Build a simple 1–3 page website
- Include website planning, copywriting, layout and mobile-friendly design
Google Visibility
- Set up or improve your Google Business Profile, where eligible
- Improve the website's foundations for local Google searches
Ongoing Marketing
- Review progress
- Improve existing content and marketing assets
- Identify and prioritise new opportunities as the business develops
Services are prioritised and delivered in stages within the available monthly budget. Not every activity is completed each month.
How Your Monthly Marketing Budget Works
We plan together. We prioritise. We make progress.
Your monthly budget determines how much time I can spend on your marketing.
Each month, we'll agree on what matters most and I'll focus my time there. This could be Facebook content, branding, your website or Google visibility.
The work is completed in stages, not all at once. A bigger budget means more time available each month, allowing me to make faster progress.
My goal is to make every month count and keep building on what we've achieved.
Domain registration, hosting, paid advertising, subscriptions and professional photography are additional costs. Major extra work or functionality will be quoted separately. Content production relies on business information and suitable photographs supplied by Amazing Grass.
05 — My Approach
Start Small. Build Consistently.
My ongoing marketing partnerships normally start at R6,500 per month.
I'm willing to offer Amazing Grass a reduced rate of R4,500 per month because I understand that growing businesses need a manageable starting point.
In return, I'm looking for a shared commitment to growing the business over time.
Marketing Isn't a Once-Off Job.
Building a website is only the beginning.
I then need to help people find it, show them why they should trust Amazing Grass, learn what brings in enquiries and keep improving what I do.
Some activities may produce results sooner than others. Others take months of consistent work.
Build the Foundations
Understand the market, establish the brand and create the essential online presence.
Keep Improving
Showcase completed projects, strengthen Google visibility, build trust and improve the website and marketing.
Grow What Works
As the business grows, explore additional website content, marketing activity and paid advertising where it makes financial sense.
My Goal
To help Amazing Grass become a recognised local business that attracts more enquiries and wins more work over time.
I believe there's an opportunity to build something worthwhile here.
Specific Google rankings, enquiry volumes and sales results cannot be guaranteed. My commitment is to a clear plan, consistent professional effort and ongoing improvements.
The Next Step
Let's Talk About Growing Amazing Grass.
Both options provide a starting point.
If you're looking for someone to manage Facebook, the Social Media Starter will cover that need.
If you're ready to build a stronger business presence and invest in long-term growth, I recommend the Marketing Growth Starter.
I'd welcome the opportunity to sit down, learn more about your plans and discuss the best way forward.
THINKKING DIGITAL
Think First. Build Second.